Reaching people
Reach the customers you already have, then the ones you want.
We do not run social media and we do not run paid social, and we say so before anyone asks. This page is about the two things we do: keeping in touch by email with the customers you already earned, and making sure the money already going to Google or another ad account is not leaking.
Is this you?
- You have hundreds of past customers and no way to reach them.
- You pay for ads and could not say what a lead costs you.
- The last email you sent a customer was an invoice.
- A lead service sells you the same lead it sells four competitors.
If two or three of those landed, this is the work. The audit tells you which one is costing you the most.
What it covers
- An email list health audit, covering what you have, where it lives and what has gone dead
- A reactivation campaign to past customers, written in your voice
- A send cadence simple enough that you will actually keep it
- A paid ad spend efficiency review across search terms, negative keywords, geography and landing page match
- A plain read on lead services against leads you generate yourself
- Tracking, so a lead can be traced back to the source that produced it
Where we will tell you no
- Social media management. We do not offer it.
- Paid social campaigns. Same answer.
- Buying a list. Those people never asked to hear from you.
What you get
- A clean list you own, in one place, that you could export tomorrow
- A reactivation email that goes out, and a plan for the next ones
- An ad account spending on the right searches, or a written recommendation to stop
- One number per source that you can trust
How it starts
Every service starts the same way. A free discovery meeting, then a free written Diagnostic Audit that shows what is worth fixing and what each piece costs. You decide what to move forward with. The audit and the first reactivation send usually ship within two weeks, and an ad review within one.
Questions about this work
Do you run social media?
No. We do not manage social accounts and we do not run paid social. We do email to the customers you already have, and we review the ad money you already spend on search.
Will you manage my ads every month?
Not by default. We review the account, fix what is wasting money, and hand it back with every change written down. Ongoing management is scoped separately, and we only propose it when the spend is big enough to be worth the fee.
What if my list is tiny?
Then the audit is short and we tell you so. A reactivation email to forty past customers who already paid you beats an ad shown to strangers who have never heard your name.
Sitting on a list you never use?
The discovery meeting is free and so is the audit. We look at the list you already have and the ad money you already spend, and tell you which one is worth moving first.